Being different. Why even crowdlenders need to stand out from the crowd.

I’ve written a couple of blogs that mention Youngme Moon’s book Different.  Escaping the Competitive Herd.   Her thoughts on how whole sectors can become tired, causing individual brands to merge into one – not very attractive – melting point, seems particularly relevant to the debate on the banking system change.

Then yesterday, some tweets about Finovate – a conference dedicated to showcasing the latest innovation in financial services – mentioned Youngme Moon again, getting me thinking about my favourite quotes from the book.

So, here they are, a collection of thought provoking (I hope!) quotes about why sometimes even crowdlending businesses like FundingKnight need to pay attention to being different, and standing out.  Check out the FundingKnight slideshare profile for more presentations.

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