What would the world be like if we invested 50% of our assets within 50 miles of where we live?
It’s an interesting thought brought to our attention by Slow Money, a US based movement acting on and exploring a vision that, to quote, is;
“bringing people together around a new conversation about money that is too fast, about finance that is disconnected from people and place, about how we can begin fixing our economy from the ground up… starting with food.”
The ideals, vision and ethics Slow Money are creating and living by can only bring positive and empowering results to the communities involved. It’s exciting stuff and has been inspiring us at Funding Knight to look for similar UK models and likeminded businesses as we continue our series of profiling ethical company models we admire.
Which brings us to Muddy Carrot, an online farmers market. It is a fabulous and relatively new enterprise. The company, based in Dorset, sells everything you might find at your local farmers market, but through a one-stop shop website where you can pick up your purchases from individual sellers or get them delivered directly to your door. Customers are able to buy countless different locally produced products varying from crafty kits to local preserves, meats, cheeses, toiletries and even, yep that’s right, livestock.
Muddy Carrot’s creators say;
“Having spent many years attending markets, both local and national, we were aware of the rich range of beautiful, carefully handmade things that were hidden away down country lanes only to appear at occasional events.
We realised there was a need to bring all these hidden gems together in one up-to-the-minute and convenient marketplace showcasing businesses that have a genuine ethical heart. Everything beautifully produced, either from their local soil or upcycled. A combination of a farmers’ market and village fair full of gorgeous things you couldn’t find anywhere else.”
It’s a fantastic concept echoing the Slow Money vision. We at Funding Knight like their style for the following reasons: 1) They represent a whole community of local makers, growers and farmers in one central, globally accessible location 2) It aids the growth of local businesses 3) It provides customers with high quality, locally sourced products 4) And last but not least, its principles are ethically sound and sustainable.
Now just when you think it couldn’t get any better, this is where Muddy Carrot stands out from the crowd. The site not only provides a platform for products created by their local community, it wants to grow its local community, too by providing up to date listings and information on local events, groups and holiday opportunities.
A local map on the Muddy Carrot site allows purchasers to see exactly where their food and products have come from, helping customers to keep it local, make a positive change and, ideally, plough assets back into our local community.
So, why not check out their website. You can support your town and best of all, shout about it to other likeminded people?